Guides & Resources

Learn how to launch, run, and grow your fitness business with our guides and resources.



A video series for learning about common topics for launching a new fitness business.

Identifying target customers Building community
Marketing Social media

The Fitness Journey Project

The Fitness Journey Project

Follow the fitness journey of customers at leading Pilates, Crossfit, boxing and bootcamp businesses.

How customers make decisions
What stands out to prospective customers
What encourages community


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