Guides and resources.

Learn how to launch, run, and grow your fitness business with our guides and resources.

Industry experts share their insights and advice.


Launch! is a video series where you'll learn about common topics for launching a new fitness business.

Learn about:

  • Identifying target customers
  • Marketing
  • Pricing
  • Building community
  • Social media

The Fitness Journey Project

Follow the fitness journey of customers at leading pilates, CrossFit, boxing, and bootcamp businesses.

Learn about:

  • How customers make decisions
  • What stands out to prospective customers
  • What encourages community

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