Adding a professional, fully functional, and branded app to your fitness studio or gym can be a game changer. And you don’t even need to know how to code to do it! With TeamUp, you can create a mobile-optimized, completely customized, branded app that customers can use to make bookings, view on-demand content, and stay connected with your studio.
In this guide, we will outline best practices to follow so you can maximize the impact of your custom branded app for both yourself and your customers.
How to maximize the impact of your custom branded app
1. Make your app an extension of your studio
Your app should function like your best front desk team member: Always willing to help and always on brand. It’s more than another way for customers to book classes, your app is a way for customers to bring your studio home with them.
Best practices:
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Bring your branding to the forefront: When you create your app, infuse it with your branding, tone, visuals, and everything else that customers know and love about your studio.
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Keep your tone consistent: Write the way your trainers and staff speak so that customers feel comfortable. Choose imagery and language in your push notifications, calls-to-action (CTAs), and messages that reflect your values.
2. Use your app to encourage positive habits
Consistency is one of the most important parts of a fitness journey. With your app, you can reinforce habits for your customers and help others get back on track if they need it.
Best practices:
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Celebrate milestones: For example, “You've hit 25 classes!”. This helps your customers feel seen and get excited to continue doing the work.
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Use streaks, rewards, and encouragement: People respond to positive feedback. With your app, you can provide that feedback outside of the studio.
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Personalize messages: Individualized messages often offer that extra push. For example, “We missed you last week. Ready to get back in?”.
You’re not just filling spots: You’re helping people create routines that change their lives.
3. Add value, build trust, and make sales
Upselling is important, but it can feel transactional. With your app, you offer more opportunities to add value, build trust, and then make sales that align with your customers’ needs.
Best practices:
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Use push notifications to inspire, not just promote: For example, “Feeling sluggish? Join us for a gentle flow tonight”. This helps build trust and increase revenue at the same time.
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Add free resources that align with your brand: Since your app is an extension of your studio, it’s a great opportunity to share resources that your customers will benefit from. You can upload your own on-demand content or choose from thousands of videos, recipes, meal plans, and more.
4. Help your customers make the right choices
People don’t need more choices, especially when it comes to their fitness and wellness. Instead, use your app to make it as easy as possible for them to find what is right for them.
Best practices:
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Share tips in a digestible way: Highlight a “Top pick of the week” or “Recovery flow of the day” to drive attention and simplify choices.
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Lean into urgency in notifications: Offer just-in-time nudges based on behavior, like last minute availability or weather-based recommendations.
5. Use your app for referrals and rewards
Your current customers are your best marketers. Your app is a great place to encourage them to tell their friends and make it as easy as possible for them. Likewise, use your app to track progress and reward your customers for a job well done.
Best practices:
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Offer incentives for referrals: A strong referral program can help your business continue to grow. Plus, when people bring their friends, they begin to feel more connected to your studio and your community grows.
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Celebrate progress: Sync with wearables like Apple Watch or Fitbit and show the metrics on your app. Offer small rewards to celebrate progress.
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Create time-based incentive programs: Time-based incentives are useful for referrals as well as to encourage people to take a certain number of classes, hit a streak, or something else.
Grow with a custom branded app for your studio
With a custom branded app through TeamUp, you can enhance your customer experience, bring in more bookings, and keep your customers engaged even when they are outside of your space.
Ready to grow but still have questions? Learn more about the Custom Branded App and book a demo and learn how TeamUp can help you spend more time with your customers and less time on administrative tasks.
