When you own a fitness studio or gym, you need to think about what your customers want. When you make their experience better, then they are more likely to stay loyal and even make higher value purchases.
One of the easiest ways to strengthen your customer experience is by offering more flexibility. TeamUp has just launched membership sharing, which gives customers the ability to share a single membership or pack across multiple family members so that they can use shared credits and benefits. Membership sharing on TeamUp is customizable, so fitness providers can choose which membership tiers and types are shareable and which are not.
What are the benefits of membership sharing?
When you offer membership sharing, your customers get the ability to share the love of your studio or gym with their family members. It’s simple and easy for TeamUp fitness providers to set up and offer membership sharing so that customers can have that flexibility and continue enjoying your space.
Increased revenue
Customers are more likely to commit to higher value memberships or larger packs when they can share their membership, credits, and benefits with their family members.
Better customer experience
When you make it easier for families to manage their activities in one place, they have a better experience and their satisfaction with your studio grows. People are more likely to book and continue booking with you if the experience is seamless, mobile-optimized, and intuitive.
Improved retention
Shared memberships create shared accountability and encourage customers to keep coming back again and again. In fact, research done by the University of Texas at Austin proves that when people work out with a partner or in a group, they are more likely to stick with it. When you offer membership sharing, you are building in this engagement failsafe and increasing the retention of your members.
Appeal to couples and families
Family units and couples who like to work out or attend fitness classes together are often looking specifically for gyms and fitness studios that offer membership sharing. You can ensure you are competitive with your peers by offering this feature.
How to enable membership sharing on TeamUp
Ready to start offering membership sharing to your customers and see the benefits? It’s easy to enable membership sharing on TeamUp. Head to the Help Center for the instructions.
Ready to grow but still have questions? Book a demo and learn how TeamUp can help you spend more time with your customers and less time on administrative tasks.
