How to hire gym staff and create an amazing fitness team

Vicki Morillo
8 min read
Some additional information in one line

Building a solid team is crucial for the success of any gym, whether it is an independent establishment or part of a franchise. Your staff's ability and commitment are fundamental in fostering a welcoming atmosphere, helping to draw in and keep members. 

A member of gym staff in a gym.

Paying attention to detail, understanding the roles required, and adopting a strategic hiring process are essential when hiring gym staff.

Every position, from front desk personnel and sales representatives to personal trainers and cleaning staff, plays a vital role in shaping the member experience and contributing to the gym's overall success. A competent team not only enhances service quality but also helps create a robust community, ultimately leading to the growth of your business.

By focusing on these critical areas, you position your gym to thrive, ensuring a positive experience for your members and a prosperous environment for your business.

Find the best ways to use customer reviews
to grow your business

Customer Reviews Strategies

Why hiring the right staff matters

The right staff is pivotal for the success of any gym business. They serve as the face of the business and become ambassadors for the brand, creating a positive and welcoming atmosphere that motivates clients to stay committed to their fitness journeys. 

According to a study by Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.

Hiring proficient staff can help build a positive reputation for your gym. Recruiting the most talented individuals for your fitness business is essential as they reflect the face of your company to key stakeholders. 

Investing in leadership development among your gym staff is strategic. A formal growth plan for every team member on your gym payroll is recommended to challenge them and align their vision with your long-term strategy.

In a tight labor market, securing the right talent is crucial, especially at the welcome desk, as this staff plays a vital role in customer experience. Well-trained employees can turn members into loyal patrons of your gym, contributing to higher client retention rates.

Gleaning insights from fitness's top recruiters for your hiring strategy can ensure you hire the best staff. A comprehensive job posting that details what you're looking for in your employees can attract the right candidates.

Smooth operations, better bargaining power with suppliers, and faster profitability are other benefits of hiring the right staff. 

According to a report by LinkedIn, recruiting the right people for business growth is essential. The quality of your team can impact the number of clients you attract. It's vital to take the hiring process seriously and invest time and resources into finding the right staff members for your gym.

In the ever-evolving fitness industry, crafting a proficient team is paramount for delivering exceptional services to gym members and sustaining a thriving business. Here's a systematic approach to hiring gym staff and cultivating an A+ team rooted in expert insights and empirical data:

1. Preparing for recruitment

Before embarking on the recruitment journey, it's imperative to clearly understand the roles needed within your gym, along with the requisite skills and qualifications. 

Tracy Stepp, Director of Human Possibilities, articulates the significance of standing out in today's competitive job market to attract top-tier candidates in light of the increasing turnover rates within the industry​. 

An essential precursor to the recruitment process is defining your gym's needs and cultural ethos, which would greatly influence the kind of talent you attract​​. Moreover, offering competitive pay and benefits that align with or surpass the median salary ranges in the fitness sector is instrumental in retaining staff over extended periods​.

2. Attracting the right candidates

The allure of your gym and the opportunities it presents for potential employees play a pivotal role in drawing in suitable candidates. A comprehensive vision and mission statement for your fitness club can serve as a magnet for the right talent, guiding your hiring decisions​. 

Experts suggest a meticulous hiring process entailing multiple skill assessments and personal vision exercises to ensure a mutual understanding between you and the candidates regarding your gym's role and overarching culture and values​​. 

Clarifying job descriptions, especially concerning the goals, expectations, and hard and soft skills required, is also crucial in attracting suitable candidates​​.

3. The selection process

The selection phase is where the rubber meets the road. It encompasses reviewing applications, conducting interviews, and verifying references to assess the suitability of candidates. 

It's a meticulous process that sets the tone for the candidate's entire employee experience with the gym, as noted by Gympass​​. This stage is critical as it influences who will join the team and contribute to the gym's success.

4. Hiring

The next steps are identifying suitable candidates, extending job offers, and ensuring a smooth onboarding process. Fitness managers play a crucial role here, overseeing the hiring, training of staff, and day-to-day operations of the fitness facility​​. 

A structured onboarding program aids in acquainting new hires with the gym's culture, operations, and expectations, paving the way for their successful integration and continuous development within the team.

5. Team building and leadership development

Investing in team building and leadership development significantly elevates a gym's overall performance and morale. 

A study by the Association for Talent Development (ATD) underscores the impact of training, revealing that companies with comprehensive training programs have a 218% higher income per employee than those without formalized training. 

Another piece of research by the Center for Creative Leadership showed that about 86% of companies with strategic leadership development programs can respond swiftly to changing market conditions. These data points highlight the tangible benefits of nurturing a conducive environment for growth, collaboration, and leadership within your team.

6. Continuous improvement

Adapting to the evolving trends in the fitness industry is crucial for a gym's success. A report from the International Health, Racquet, and Sportsclub Association (IHRSA) noted that 44% of fitness club members expect gyms to have the latest fitness equipment. 

An industry survey by ClubIntel identified that introducing new fitness programs, services, and equipment is among the top three initiatives that significantly increase member retention. 

7. Legal and compliance considerations

Adhering to legal and compliance standards safeguards a gym against potential legal issues. According to the U.S. Consumer Product Safety Commission, approximately 460,000 fitness injuries are reported annually, emphasizing compliance with health and safety regulations. 

A Fitness Industry Legal Guide survey showed that 53% of gyms have faced at least one legal claim, highlighting the necessity of strict legal compliance to mitigate potential legal claims and ensure a safe and professional gym environment. 

By thoroughly understanding the legal landscape governing gym operations and employment and ensuring that your gym and staff comply with these regulations, you can significantly mitigate the risks associated with legal liabilities and create a trustworthy and professional atmosphere for your team and members.

8. Utilize technology

Leveraging technology in a gym involves implementing software solutions for member management, booking, billing, and reporting to simplify administrative tasks.

Digital platforms for marketing and communication extend the gym's reach and improve member retention. Virtual training and online class bookings offer members flexibility, maintaining engagement even outside the gym premises. 

The effective use of these technologies requires staff training for smooth operations and an enhanced member experience. 

A report by ClubIntel shows nearly 80% of fitness clubs utilize social media for marketing and member engagement, and a survey done by fitness management software reveals that 52% of gym-goers use a gym's mobile app for booking classes.

9. Measuring success

Measuring a gym's success entails evaluating key performance indicators (KPIs) such as member retention rates, member satisfaction scores, and employee performance metrics. 

Regular reviews and feedback from members and staff provide insight into the gym's performance. Analyzing this data identifies areas of improvement in the hiring process, staff training, or member services, enabling gym owners and managers to make informed decisions to enhance performance and profitability. 

Emma Barry, a founding member of Les Mills International, underscores the importance of member experience:

"The heart of the fitness industry is, and always will be, about delivering exceptional experiences that keep members coming back."

The Retention People (TRP) found that a 10% increase in member satisfaction leads to a 15% increase in member retention, and the International Health, Racquet & Sportsclub Association (IHRSA) notes the average retention rate in the fitness industry is 72.4%, providing benchmarks for measuring success.

Frequently Asked Questions:

How can gym owners ensure a fair and unbiased recruitment process?

Gym owners should implement a structured hiring protocol with clear job descriptions, standardized interview questions, and an objective evaluation system to ensure fair and unbiased recruitment. Utilize a diverse panel of interviewers and software tools that anonymize applications to mitigate biases.

What strategies can be employed to retain top talent in a gym setting?

You can offer competitive compensation, professional development opportunities, and a positive work environment to retain the top talents in your gym. Recognize and appreciate employees' achievements and provide clear career advancement paths.

How to address conflicts and ensure a harmonious work environment within the gym team?

Address conflicts promptly through open communication and mediation, and set clear behavior and teamwork expectations. Foster a culture of respect, trust, and support with regular team-building activities.

What are the key considerations when promoting staff to leadership positions within the gym?

When promoting staff to leadership positions inside the gym, assess interpersonal skills, leadership potential, and alignment with the gym's values and goals. Provide training and mentorship to prepare them for the increased responsibilities of leadership roles.

How can gym owners keep their staff motivated and engaged in their work?

Set clear goals, offer regular feedback, and provide career growth and learning opportunities. Encourage a work-life balance and create a supportive and inclusive work environment.

Find the best ways to use customer reviews
to grow your business

Customer Reviews Strategies


Open Comment Form

Webinars and Live Events

From product demos to valuable insights from fitness business owners - watch on demand or sign up for future events!

Related Posts

Given the significant innovations this year in fitness tech and the increased demand for virtual classes, being accessible...

Online reputation management has become crucial for gyms and fitness studios. To attract potential customers, gyms need good...

Customer reviews impact a business's local SEO efforts. Search engines consider reviews crucial in determining a business's...

Having a strong communication strategy with both your members and your team is integral to running a successful fitness business....

Community Happiness is TeamUp's reputation management tool that lets you request customer reviews and track your brand reputation...

Retaining members and marketing your business is important for growth, and so is hiring the right team. Without the right...

Nowadays, almost everything can be looked up online, including what other people think of your business. Studies have shown...