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The ultimate guide to setting up and selling your on-demand content

Selling your on-demand content to your customers is an excellent alternative when they can't make it to class. Learn how to safely and securely set up and share your online class recordings using our guide.

Looking for ways to generate revenue and provide your class content to your customers who can't attend? Selling your on-demand videos is the best way to ensure your customers still get access to your classes and you still get paid for your services. We have put together the ultimate guide to setting up and selling your fitness content online. Here's how to get started.

image of a hotpod yoga online class

Photo Credit: Hotpod Yoga

Recording Zoom workouts

To make the most of your time, a quick way to create online content is by using the recording feature in Zoom. Whenever you give an online class using TeamUp's Zoom integration, you can set up your Zoom account to automatically record the classes. That way your customers will be able to have the same class experience but at a flexible time, that works for them. This also saves you the extra time it takes to record solo instructional videos. Your customers will be able to follow along and participate and ask you questions later.

Zoom recording settings

To record your Zoom workouts, all you have to do is make sure that your recording settings in Zoom are set to automatic. This ensures that if you start class and forget to hit record, your class will be automatically recorded and saved to either your local computer or your Zoom cloud. We recommend saving to your cloud so that you can have the options to both share the recording link as well as download the videos and upload them to a shareable file.

If you choose to automatically record your classes, best practice is to let your customer know in your terms and conditions that all online classes are recorded for business usage.

image of the automatic recording setting in Zoom

You will also want to make that when recording settings are set to record all views, including the active speaker (you), gallery view (all of participants screens), and shared screen, separately. Sending your customers the active view is the easiest way for them to follow along, but you can also send the gallery view if they want to have a class-like feel.

image of the cloud recording settings in Zoom

Another good rule of thumb is to mute all the participants when they join the class. This ensures that there is no background noise in the recording and that all participants can clearly hear you both in the live class and recording.

image of muting all participants in Zoom

Download and send

If you chose the cloud option, all of your video recordings can be found in the recording section of your Zoom account. Once you have the recordings of your classes, as mentioned, you can choose to download the videos to send them in a file using Dropbox, Google Drive, or WeTransfer, or copy and share the shareable recording link right from Zoom.

image of the recordings in Zoom

Selling, sharing, and telling your customers about your on-demand content

There are a few different ways that you can offer your customers your on-demand content. Whether you would like to create a prepaid membership plan to sell your videos, sell them in your TeamUp store, send them to each customer after class ends, or upload them on a third-party platform, these steps provide you with the option to do each. The first step is to know how to protect your online content.

How to protect your on-demand content so only your members can view it

We often see our customers worrying about the security of their videos once they're out on the wild, mainly other customers accessing their content for free. There are several ways to achieve this. Our recommended solution is to use unlisted videos on Youtube as we describe more below or the similar equivalent in a different platform.

Why?

  • It's free
  • Your customers are part of your community and any problems will be rare
  • It makes the easiest and best experience for the majority of your users

If you still want further protection, then you can use Google Drive (also free!) and manually share with specific users. In TeamUp, you can copy and grab all of your customer email addresses from your member list in your membership section.

image of the copy all email addresses to clipboard

Then paste them into the share folder box in Google Drive.

image of google drive share settings

Make sure to set the permissions to Viewer. You can share the link to the folder in your emails, too, and only the customers you have added will be able to access.

Set up a prepaid membership plan

Prepaid plans are an excellent option for customers who want to take advantage of your online classes, but cannot make their schedule work. You can create a prepaid plan that comes with a set of pre-recorded videos that they can then purchase at one time. This gives them access to all of your videos that they can use and watch at their convenience.

To create a prepaid plan in your TeamUp dashboard, you will first need to create a new membership package. You should then give the package a clear name and description so that your customers are aware these are not live classes. When your customers purchase the package, you can automatically send them a notification from your dashboard with a link to all of the class recordings for their viewing or a link to your Google or Dropbox file with the recordings that can be downloaded to their device. Remember that if you change or update the classes you include in this package, that the link will need to be updated in the email notification as well.

image of the email notification for membership plans

Sell your videos in your TeamUp store

Another place you can sell your on-demand content is within your online store. Anytime you would like to sell a video recording, you can create a new sellable item. Your customers will be able to purchase it as long it is an available item in your store. Once your customers purchase the video from your store, they will receive an automatic confirmation of purchase email from your dashboard. This automatic email will not include the link to your video content, as it is just a confirmation of purchase. You will then need to send them an additional email with the recording link or link to a Google or Dropbox file where they can download the video to their device. If you offer multiple different videos in your store, make sure that they are clearly labelled so that you can send them the correct link after they purchase.

image of the TeamUp online store

Send your customers a post-class notification

Sending a post-class notification from your TeamUp dashboard with a link to the class recording is one of the most common ways to share your content with your customers whether they were or were not able to make it to class. You can automatically set up post-class notifications in your dashboard that will be sent a certain amount of time after class ends.

To receive the notifications with a link to the class recording, your customers can purchase whichever membership includes online classes. They will then need to register for the classes, even if they are unable to attend. Once the class is over, your customers who were a no-show will receive a post-class notification with the recording that they can use later. (You can also set the notifications up to send the class link to customers who were able to attend so that they have a recording as well.)

A link to a class recording can be added to any TeamUp notification. However, remember that you will need to change the recording link in your notification settings for every class once it ends.

image of the post-class notification email

To ensure that you are not giving away class spots that would otherwise be booked, we recommend giving your classes an unlimited space size or offering your normal space and including a few extra spots. If you notice a customer is continuously registering and then no-shows, you can suggest they purchase your pre-paid plan with bulk recordings to use at their convenience.

Upload your videos on a third-party platform

Although you cannot directly upload your videos to your TeamUp account, you can use third-party platforms and your own website to post and share your videos. Social media platforms, including Instagram TV, Facebook Watch, Youtube, and Vimeo, allow you to post your content for free. You can also add a Vimeo or Youtube widget or embed the video directly on your website so that your customers can view the videos and book your classes all in one place. If you would like your class recordings and other videos to be only accessible to customers who pay for this content, we recommend using Youtube's unlisted feature. This will make all videos you upload private and only accessible by a shareable link that you can send directly to your customers.

image of central staffs crossfit youtube page

Credit to Central Staffs CrossFit

Send a weekly round-up email

For your members who are still purchasing recurring memberships but are not coming to class regularly, you can thank them for still being loyal customers by sending them weekly emails with your class recordings from the week. Whether you include a few or all, this is the perfect way to stay connected and ensure that they have your class content no matter what.

To set up a weekly round-up email in TeamUp you can use the TeamUp email marketing integrations to create templates and emails that you can easily update weekly.

image of a newsletter to customers

While online classes are the best way to make sure your customers are keeping up with their fitness journeys from home, recorded online videos are a great alternative when customers can't make it to class.

To learn more about the best online class resources and tools, check out our guide here. You can also find more ways to generate income outside of your classes, here.

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