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Local marketing tactics that work again and again (video)

Admin

February 11, 2021

1 min read

Your local area is full of potential customers, but how can you reach them? What kinds of offers should you focus on? How should you leverage local relationships for maximum effect?

Key takeaways

Have a good referral programme
Build relationships with other local businesses
Be visible, make sure people know who you are and what you do
You have to be everywhere to be seen
Positioning and relationship building is key; be strategic
Small offers can be hugely effective if they are placed in the right environment
Social media adverts work well for local marketing

Your local area is full of potential customers, but how can you reach them? What kinds of offers should you focus on? How should you leverage local relationships for maximum effect? Chris Burgess, Yvonne Radley, Ben Davis and Stacey Snedden give advice on how to ensure success in selling to the local area, including tips on how much exposure is important to have, and how to build a solid referral network.

Another local tactic: get listed in local directories. For example, TeamUp is listed in several software-related ones like Sourceforge.

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