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Online fitness content: 5 ways your clients can take full advantage of their memberships from home

Are you ready to take your customer experience up a notch? Learn how you can help your clients make the most of their memberships with on-demand videos and online classes.

Training your clients from home can be tricky at first, but it's far from impossible. Although at times it's easier to monitor your clients' progress in person, that doesn't mean you cannot still provide them with that same value and guidance online. You just need to show them the right tools and resources they have to fully take advantage of their memberships at home. Starting with online classes and on-demand content.

Claire Dambawinna teaching an online yoga class

Photo Credit: Claire Dambawinna

Online classes and on-demand content

Your management software comes with two of the most powerful tools to stay connected with your clients and offer your services to them from home - the Zoom integration for online classes and the On Demand library. Your clients not only have the ability to take live online classes with you but through a recurring or prepaid membership, you can also give them access to additional content you produce and upload. By providing your clients with a well-rounded, complete offering that includes a variety of ways to exercise from home, they can't go wrong...right?

Giving your clients your content and classes is only half of the puzzle. In this guide we are going to share with you the ways in which your clients can not only make the most out of their memberships but how they can also create an environment at home that boosts motivation and helps them stay on track with their fitness journeys. With both the content and motivation on combined, they can experience the value of your services from anywhere. So let's get started.

Encourage your clients to purchase a prepaid or recurring membership plan

The easiest ways for your clients to ensure they never miss out on your online classes or your new on-demand content is by purchasing one of your prepaid or recurring membership plans. Whether you create customised plans or include full access for all prepaid or recurring memberships, you have full control over your content. By including a mix of online classes as well as access to your On Demand library, you can not only provide your clients with the content they need to work out from home but still be a direct part of their journey. You won't be there in person, but they can still engage with you face to face and enjoy your workouts.

Instruct your clients how to eliminate distractions

Working out at home is very convenient but it can also be very distracting. Your clients' households and their ongoing lists of responsibilities and things to do can cause a major lack of motivation. It's crucial for your clients to step away from everything else and dedicate time for them to exercise and take a break. When it's time for class or to workout with an on-demand video encourage your clients to eliminate all distractions and shut off from the rest of the world until they are done. Not only will your clients feel so much better that they prioritised their workout, but that's one hour less that they have anything else to worry about.

Offer variety between your classes and on-demand content

While your clients choose you, they don't want to get bored or lose motivation. Which can often happen if they feel like your classes and content are constantly the same and you never offer something new. Keep things fresh by offering a variety of fitness content between your classes and videos. If there is something they can't get from class let them know they can in your videos and vice versa. This will ensure that your clients take advantage of both types of virtual services and don't go looking for new content elsewhere.

You can also bring in other coaches and trainers to teach your clients something new and get them excited for the next class. That motivation and innovation will show your clients the effort you are making to keep your classes and content fun, engaging, and effective.

Teach your clients how to create the perfect set up

The experience of watching a workout video or live online class will feel much more similar to that of an in-studio or gym class when you teach your clients how to create the perfect at-home set up. You can start by:

  • Guiding them on how to cast their screens by hooking up their laptop to their TV for better viewing. As a pro, you will already offer multiple views or have your own cameras at an angle that gives your clients the best view, so enlarging that on a bigger screen will make it even easier for them to follow along.
  • Making sure they have a clear space and area to exercise. Your clients won't appreciate bumps and bruises from the couch or kitchen table. Give your clients a heads up on the kind of space required before a class or in the description of your on-demand video. The more space the better, but be sure to keep in mind that your clients may have a limited area and therefore you should be mindful of what is required.
  • Letting your clients know if you would prefer their cameras on or off. While this may seem a bit strange to require or even request that your cameras are on and off, having the cameras on might make you feel more comfortable too. It also adds to the community and group environment that you encourage in your online classes. Your clients will also the heads up in advance if it's a "camera-on class" so they can tidy up their own spaces.

Let your clients know what equipment they need

It's not uncommon that your clients won't have all the proper gear and equipment at home. Just as you can instruct them on how to create the perfect space, you can instruct them on what they need for a workout. Sending out a pre-class notification with details on what to have on hand for class or giving clear names and descriptions in your videos will help them plan ahead and prepare for their workout. Showing up to an equipment-required class without any weights or scrolling through your on-demand library only to find equipment used in classes can be defeating for your clients and make them left them feel left out.

Doing the most to give your clients a heads up and even inquiring about what types of equipment and gear they have at home can help you instruct them on which classes to come to and what videos to watch. Your clients will appreciate that you took their circumstances into consideration and that personal touch will go a long way in making them feel valued.

Offer what works best for you and your clients

Your online classes and on-demand content are not substitutes for your in-person services. They are simply great solutions for your clients who can't make it to an in-person class or for those who want the flexibility of working out from home at their convenience. Giving your clients access to your on-demand content and online classes will further contribute to the membership services you already provide. Keep doing the most for your clients and find new ways to elevate their customer experience and they'll never leave you. To learn more about taking your classes online and offering on-demand content to your clients, check out our virtual fitness content guide.

If you need assistance getting your online services up and running, book a call, chat with us using the chat button in the bottom right of the screen, or email our team at support@goteamup.com. We can't wait to help you offer the best to your clients.

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