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The TeamUp Custom Branded App has been a real game changer for my business as it’s helped bond our community even further.”
4.8
on Capterra
4.6
on G2
Retaining current members is significantly less expensive than acquiring new members. With TeamUp, you can easily keep your members engaged so they feel a strong connection to your fitness studio or gym and return day after day.





The TeamUp Custom Branded App has been a real game changer for my business as it’s helped bond our community even further.”
4.8
on Capterra
4.6
on G2
See TeamUp’s powerful suite of tools in action
Your own Custom Branded App
Offer a fully customized app that has your logo, colors, and branding, with no coding required. Send personalized messages, celebrate milestones, share on-demand content, and so much more to keep your members engaged when they are not in your studio or gym.



Your members spend an average of 1 hour a day in your space. The Custom Branded App helps keep you connected the rest of the day through push notifications, updates, reminders, and in-app messaging to encourage repeat bookings
Enhance the premium experience with workouts, meal plans, challenges, and on-demand content that support member wellbeing and keep them motivated in and out of your studio or gym
Tailor app content and experiences for different membership tiers, making every interaction personalized and engaging, increasing loyalty and retention
Community building
TeamUp Perform is a performance-based mobile app that allows CrossFit and functional fitness athletes to build connections outside of the gym and keep the excitement going between workouts.



Make member performance visible through PRs, scores, and workout histories, giving members a clear reason to stay consistent and keep improving
Strengthen belonging with shared leaderboards, challenges, and interactions that make your gym an integral part of your members’ everyday lives
Combine programming, tracking, and member engagement into a single experience designed to increase retention through connection and competition
TeamUp has what you need!
Targeted communications
Automatically track customer behavior, personalize communications, celebrate milestones, and re-engage members who might be slipping away.



Run automated campaigns, nurture sequences, and re-engagement flows so you can interact with your member base without manual effort
Replace multiple tools with one connected system. Marketing, messaging, and CRM all work together to maximize retention and revenue
Use pre-configured lifecycle stages or customize them to match your business, with manual overrides when you need flexibility
Intuitive mobile booking
The TeamUp Member Booking App is an easy-to-use mobile app for iOS or Android that is included in all TeamUp subscriptions. Customers can use it to browse, book, pay, and manage their classes and sessions with ease.



Make booking, payments, and account management easy so your members can return time and again without thinking twice
Your members are busy. Allow them to easily manage their account on the go to fit into their lifestyle and keep them coming back
Members can add themselves to the waitlist for classes and when spots open up, they are automatically notified, saving you time and filling your classes
Automatically email and text your contacts. Trigger messages for key moments like milestones, expiring memberships, schedule changes, and more to keep members informed and connected to your gym.
Provide on-demand content that helps members stay consistent and reinforces routines that increase long-term retention
Keep your brand top of mind for your members by offering merchandise, gear, and products they can use outside the gym
Reach new audiences through existing members, promote your business during the holidays and other key seasons, and generate upfront revenue
Sync customer data with your favorite platforms to create timely, relevant interactions based on real member behaviour
Launch loyalty programs with perks for referrals, visits, and class streaks that keep members motivated and engaged over time
TeamUp has what you need!
No, members get a seamless experience through your chosen app setup, where they can book classes and manage memberships, track progress, access content, and receive updates. Everything is designed to keep engagement in one place, reducing friction and improving consistency.
Engagement doesn’t stop when a session ends. Features like performance tracking, on-demand content, push notifications, community interaction, and personalized messaging help keep members connected to your gym or studio between visits, reinforcing routine and commitment.
No, TeamUp is simple and intuitive to use. Most engagement and retention activity is automated or centrally managed, including messaging, journeys, reminders, and insights. This reduces manual workload while still allowing you and your team to step in, personalize communication and maintain full control when needed.
Yes, you can tailor communication, content, offers, and app experiences based on member behavior, goals, or group type. This helps ensure members receive relevant, timely engagement that feels more personal and increases long-term loyalty.
You get clear visibility through reporting and insights across messaging, behavior, retention patterns, and member activity. This helps you understand what’s driving engagement, where members drop off, and how to continuously improve retention performance.
TeamUp gym management software is transparently priced and scaled based on the number of customers each business serves. There is no contract or long-term commitment with TeamUp. We offer a flexible, month-to-month subscription, so you can use TeamUp on your terms. If you ever decide to cancel, you can do so at any time without penalties.
Not all features are included in the base monthly subscription. TeamUp provides a strong set of core tools as standard to help you run your business and keep members connected day to day.
More advanced engagement and retention features, such as the Custom Branded App, TeamUp Perform, and Marketing Suite are available as optional add-ons. These are designed to deepen member engagement, strengthen loyalty, and reduce churn by helping you deliver more personalized experiences, build stronger community connections, and automate retention at scale.