Engage and retain members

Retaining current members is significantly less expensive than acquiring new members. With TeamUp, you can easily keep your members engaged so they feel a strong connection to your fitness studio or gym and return day after day.

Keep your members coming back with TeamUp

A Custom Branded App's listing on the App Store

Your own Custom Branded App

Strengthen loyalty with a fully branded, personalized mobile experience that keeps your fitness studio or gym top of mind for your members between visits

Screens from the TeamUp Perform member app

Community building

With TeamUp Perform, you can increase member engagement through performance tracking, programming, and community features that build accountability and keep members coming back

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Targeted communications

Improve retention at scale with automated, personalized messages, nurture streams, and insights that help you understand behaviors, re-engage members who are slipping away, and reduce churn

Screens of the TeamUp Member Booking App

Intuitive mobile booking

Drive long-term member retention with the TeamUp Member Booking App, which makes booking, managing, and committing to your classes and sessions effortless for everyone

Ready to grow?

The TeamUp Custom Branded App has been a real game changer for my business as it’s helped bond our community even further.”

—
Zach Resich, Rozzie Fitness

4.8

on Capterra

4.6

on G2

G2 Summer 2026 Momentum Leader award
Capterra Best Ease of Use 2026
Software Advice Best Customer Support 2026

Schedule your free demo

See TeamUp’s powerful suite of tools in action

Your own Custom Branded App

Build loyalty and elevate your brand

Offer a fully customized app that has your logo, colors, and branding, with no coding required. Send personalized messages, celebrate milestones, share on-demand content, and so much more to keep your members engaged when they are not in your studio or gym.

Stay connected between visits

Your members spend an average of 1 hour a day in your space. The Custom Branded App helps keep you connected the rest of the day through push notifications, updates, reminders, and in-app messaging to encourage repeat bookings

Keep your members motivated at home

Enhance the premium experience with workouts, meal plans, challenges, and on-demand content that support member wellbeing and keep them motivated in and out of your studio or gym

Personalize the member experience

Tailor app content and experiences for different membership tiers, making every interaction personalized and engaging, increasing loyalty and retention

We work well with others

Community building

Keep the momentum going at home

TeamUp Perform is a performance-based mobile app that allows CrossFit and functional fitness athletes to build connections outside of the gym and keep the excitement going between workouts.

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Turn progress into retention

Make member performance visible through PRs, scores, and workout histories, giving members a clear reason to stay consistent and keep improving

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Bring the community home

Strengthen belonging with shared leaderboards, challenges, and interactions that make your gym an integral part of your members’ everyday lives

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Unify training and member relationships

Combine programming, tracking, and member engagement into a single experience designed to increase retention through connection and competition

We work well with others

Ready to GROW?

TeamUp has what you need!

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Targeted communications

The customer journey, personalized

Automatically track customer behavior, personalize communications, celebrate milestones, and re-engage members who might be slipping away.

Effortlessly win back members

Run automated campaigns, nurture sequences, and re-engagement flows so you can interact with your member base without manual effort

Centralize your customer relationships

Replace multiple tools with one connected system. Marketing, messaging, and CRM all work together to maximize retention and revenue

Control without complexity

Use pre-configured lifecycle stages or customize them to match your business, with manual overrides when you need flexibility

Intuitive mobile booking

Meet the TeamUp Member Booking App

The TeamUp Member Booking App is an easy-to-use mobile app for iOS or Android that is included in all TeamUp subscriptions. Customers can use it to browse, book, pay, and manage their classes and sessions with ease.

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Convenience that keeps members coming back

Make booking, payments, and account management easy so your members can return time and again without thinking twice

Appeal to modern customers

Your members are busy. Allow them to easily manage their account on the go to fit into their lifestyle and keep them coming back

Automatically manage waitlists

Members can add themselves to the waitlist for classes and when spots open up, they are automatically notified, saving you time and filling your classes

More features to help you grow

Email and SMS marketing

Automatically email and text your contacts. Trigger messages for key moments like milestones, expiring memberships, schedule changes, and more to keep members informed and connected to your gym.

On-demand content

Provide on-demand content that helps members stay consistent and reinforces routines that increase long-term retention

Customer store

Keep your brand top of mind for your members by offering merchandise, gear, and products they can use outside the gym

Gift cards

Reach new audiences through existing members, promote your business during the holidays and other key seasons, and generate upfront revenue

Smart APIs

Sync customer data with your favorite platforms to create timely, relevant interactions based on real member behaviour

Loyalty programs

Launch loyalty programs with perks for referrals, visits, and class streaks that keep members motivated and engaged over time

Ready to GROW?

TeamUp has what you need!

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TeamUp gives you the edge

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AI Business Advisor

Business management

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Reporting and insights

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Member acquisition

Switching to TeamUp

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Custom Branded App

Frequently asked questions

Do members need to use multiple apps or systems?

No, members get a seamless experience through your chosen app setup, where they can book classes and manage memberships, track progress, access content, and receive updates. Everything is designed to keep engagement in one place, reducing friction and improving consistency.

How does TeamUp help me keep members engaged outside of classes?

Engagement doesn’t stop when a session ends. Features like performance tracking, on-demand content, push notifications, community interaction, and personalized messaging help keep members connected to your gym or studio between visits, reinforcing routine and commitment.

Will my team find it difficult to manage engagement and retention tools?

No, TeamUp is simple and intuitive to use. Most engagement and retention activity is automated or centrally managed, including messaging, journeys, reminders, and insights. This reduces manual workload while still allowing you and your team to step in, personalize communication and maintain full control when needed.

Can we personalize the experience for different types of members?

Yes, you can tailor communication, content, offers, and app experiences based on member behavior, goals, or group type. This helps ensure members receive relevant, timely engagement that feels more personal and increases long-term loyalty.

How do I know if our engagement strategies are working?

You get clear visibility through reporting and insights across messaging, behavior, retention patterns, and member activity. This helps you understand what’s driving engagement, where members drop off, and how to continuously improve retention performance.

How much does TeamUp cost? Is there a contract or long-term commitment?

TeamUp gym management software is transparently priced and scaled based on the number of customers each business serves. There is no contract or long-term commitment with TeamUp. We offer a flexible, month-to-month subscription, so you can use TeamUp on your terms. If you ever decide to cancel, you can do so at any time without penalties.

Are all the features included in my monthly subscription?

Not all features are included in the base monthly subscription. TeamUp provides a strong set of core tools as standard to help you run your business and keep members connected day to day.

More advanced engagement and retention features, such as the Custom Branded App, TeamUp Perform, and Marketing Suite are available as optional add-ons. These are designed to deepen member engagement, strengthen loyalty, and reduce churn by helping you deliver more personalized experiences, build stronger community connections, and automate retention at scale.