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The Fitness Journey Project By TeamUp

Not just more students.
More of the best students

They love you.

TeamUp partnered with 4 leading fitness businesses to learn how exactly prospective students end up as regular, happy members of their studio, box, or gym.

And we're sharing the research and insights for FREE!

i-Pilates
Pilates

i-Pilates is a small Pilates studio outside of London, UK, owned and operated by Jen Day.

Grange Fitness
CrossFit

Grange Fitness Pro in Ipswich is a multi-use gym. It specialises in CrossFit and Boxing.

Pole Athletes
Pole Fitness

Pole Athletes is a UK based Pole Fitness studio owned by Lorna Walker.

Pro Impact Fitness
Bootcamp

Pro Impact is a bootcamp fitness program based in Orpington, UK.

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What in the world is
a fitness journey?

From the moment they realize they need to start exercising, to when they know and love your classes, a Fitness Journey describes your students’ experiences from their perspective.

Unaware
1
I walk to work, that seems like enough.
Aware
2
Lifting my child is starting to hurt my back, I need to do something about it.
What if I don’t fit in?
Bounce
Interest
3
This pilates studio is a block away from my flat, I should check it out!
They required my credit card info for the free trial.
Bounce
Action
4
I can schedule in a free day pass online! I’ll give it a shot.
The class was too hard for me.
Bounce
Referral
5
I haven’t felt better in my life! I should invite my sister to join me.
With this customer-centric research you can learn how to...

Attract the best kind of students

  • Know why students choose your business over others.
  • Answer their questions and hesitations up front.
  • Cater to their practical and emotional needs.
  • Speak their language.

Adjust classes, schedules, or services

  • Make powerful business decisions with strong data.
  • Understand what students are looking for.
  • Build membership plans and marketing strategies for your students' needs.

Build a bigger, stronger community

  • Double down on the most powerful parts of your brand.
  • Be intentional about the environment you create.
  • Get more referrals and grow your membership.
  • Build a strong, positive community around your business.
i-Pilates
Pilates

i-Pilates is a small Pilates studio outside of London, UK, owned and operated by Jen Day.

Grange Fitness
CrossFit

Grange Fitness Pro in Ipswich is a multi-use gym. It specialises in CrossFit and Boxing.

Pole Athletes
Pole Fitness

Pole Athletes is a UK based Pole Fitness studio owned by Lorna Walker.

Pro Impact Fitness
Bootcamp

Pro Impact is a bootcamp fitness program based in Orpington, UK.

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