Social media platforms are gradually becoming the new search engines. With 4.26 billion internet users using at least 7 different platforms to search new products and get the latest news, it’s tragic to see social media marketing for the yoga community not being used to its full potential.
A form of digital marketing, the primary goals for social media marketing revolve mainly around brand awareness, lead nurturing, and communication. However, lead generation and direct sales may also be facilitated through the careful implementation of marketing strategies.
In this article, we’ll discuss the importance of social media marketing, the different platforms, and provide a few tips on how yoga studios can get the most out of it.
Social media is essential for yoga studios in 2023. Thanks to the heavy reliance on photos and videos, you can promote your yoga studio brand in a highly appealing way through popular platforms such as Facebook, Instagram, and TikTok to name a few. Here are some reasons why.
Nothing beats social media algorithms when it comes to reaching new audiences and expanding your marketing opportunities. With content relevancy and consistency in place and a few tricks up in your sleeve, a viable social platform can help you increase brand awareness without spending a single dime on ads.
Moreover, as your content is recommended only to the interested audience, you may also find strong leads from the platforms.
Emails are slow and calls can be annoying. But social media engagement is fast and appealing. As a yoga studio owner, you can receive customer inquiries, offer customer service, and solve customer issues through real-time communication, all the while keeping other communication channels open for your yoga business.
Let’s say a client has a question about the studio class schedule for next Sunday. They reach out to your Instagram account through DMs. Your social media manager takes their time to welcome and answer their queries. If they have other inquiries, the conversation continues or ends with a personalized goodbye message. The conversation can even be transferred to your yoga instructor for more details.
Imagine creating a single piece of content and being able to repurpose it to solidify your whole online presence. Social platforms allow you to do exactly that. Whether you create a short video for TikTok or Instagram Reels, you can repurpose it to work with YouTube Shorts or Facebook videos.
On the other hand, longer YouTube explainer videos can be cut and repurposed in multiple short formats. That’s not all—if you have a blog post that isn’t suitable for social media, you can turn it into an infographic or even a podcast as a yoga teacher. The variety of content options makes social media marketing so effective for yoga studios.
Every social media platform offers free content creation and distribution. While ads may cost a few cents for each click, they are generally cheaper than search engine ads. However, the cost of ads varies a lot between social media platforms.
User-generated content is another aspect you may want to include in your social media marketing plan. From sharing client images and videos to asking for testimonials, every aspect of social media strategy is cost-effective and almost free.
Social media ads are slightly cheaper than search engine ads and a lot cheaper than TV, newspaper, and print ads. Being a yoga teacher, you can locally target your interested audience and go even farther using social media, without needing to invest three times as much money on traditional marketing.
While social media cost-per-click (CPC) and click-through-rate (CTR) depend on the industry and your budget, on average platforms like TikTok and Pinterest cost a few cents less than the CPC for Facebook or Instagram. However, the average CTR is deemed higher on Facebook and Instagram.
The following analytics are available on social platforms to analyze your regular posts and ads:
While the extent of these analytics can vary between platforms, they’re quite comprehensive in almost all of them. Use these analytics and insights to refine your ad campaigns and target audience to further optimize cost and effectiveness.
Here are 3 popular social media platforms that we tried and tested and determined as the best option for your yoga studio. We’ll discuss content strategy, the best time to post, and the target audience. We’ll also name a few fitness influencers for inspiration.
Content strategy:
Timing and frequency:
Target audience:
According to age group,
Popular influencers:
Content strategy:
Timing and frequency:
Although it depends on your business model and niche, the best time to upload content on Instagram is:
Target audience:
Popular influencers:
Content strategy:
Timing and frequency:
Target audience:
Popular influencers:
Hopefully, you’ve understood which platforms are most suitable for sharing your yoga content. Here are a few basic tips you need to follow to stay effective and relevant to your audience.
Social media marketing is a great tool for various purposes including brand awareness, lead generation, nurturing, and customer service. However, you must define your goals before you start your marketing journey.
Let’s say you create a generic social media post with a CTA asking users to sign up for a free personal yoga teacher class but fail to specify the customer segment and action you want them to take after the class. As a result, you could end up with lots of non-qualified leads and non-converting customers.
Although social platforms discourage creating multiple accounts for a single brand, you may need multiple accounts to handle different segments of your business. For example, you could create separate profiles for different locations, reward programs, and customer service, with everything converging into a single main account.
You can also create different accounts for different yoga teachers and classes that you offer and create separate content for each. However, multiple account strategies are only recommended when you’ve expanded to a few locations and are growing.
Creating social media content means identifying your target audience and understanding their requirements. Identify your target audience by analyzing the insights and metrics offered by your social media accounts.
Track the followers that interact with your content the most and understand their interests. Based on your followers’ interests, inquiries, and demographics, create content that resonates with them.
Content relevancy is critical in social media. With hundreds of competitors out there looking to hook new customers, sharing irrelevant content can be a deadly mistake. Avoid repeating content or going off topic with content that isn't interesting to your audience.
When it comes to social media, create a content calendar and stick to it. Most social media algorithms respect consistency and relevancy over quantity. You can post weekly, but make sure you stick to it and stay focused on relevancy.
We understand that it can get tough to engage with each comment and DM. However, try to acknowledge their existence and respect their feedback as yoga studio owners.
Social media marketing efforts are important for your yoga studio to create brand awareness, interact with customers, and as a source of cheaper marketing alternatives. The best social platforms for your yoga studio are Facebook, Instagram, and TikTok, with YouTube and Twitter following close behind.