Owning to the popularity of visual platforms, Instagram has become the 4th most-used social media in 2023 behind YouTube, WhatsApp, and Facebook. When visuals are involved, it often becomes a place to showcase your progress, expertise, and form, which fitness enthusiasts strive to achieve.
As a yoga studio owner, you must leverage the platform and promote your business through Instagram Ads to keep up with the competition.
In this article, we’ll give you a few examples of yoga studio ads on Instagram with a definitive guide and tips on how to create and promote your first one. Let’s look at a few Instagram ad ideas you can use to create content with your students or yoga instructors.
Instagram allows brands to create a number of content types to engage with their followers. Depending on your preferences, images, videos, stories, and guides can be posted or promoted on your profile. Here are a few examples of effective yoga studio Instagram ads.
Short and sweet workout and yoga practice ads have the potential to reach a wide audience even without spending money promoting them. However, with ads, you can reach your target audience and increase conversion rates.
The most basic thing to show your audience is how your students perform. Make video guides about yoga postures and sequences with varying levels of pose difficulty to appeal to a wider audience.
Introduce your yoga teachers to the students to demonstrate expertise and credibility. To appeal to a more concerned audience, such as women and teens, describe your yoga studio policies and non-tolerant harassment practices through Instagram video ads.
To create a more personal and emotional connection, create ads that showcase outdoor yoga postures in a tranquil location or in the comfort of the home.
Images are the cornerstone of Instagram. Although the current majority of users prefer interacting with videos, images still account for 60-80% of content on the profiles depending on the resources available to them.
Using an image ad, you can showcase your space with high-quality visuals to show your audience the ambiance and environment of your yoga studio.
Make the ad visually appealing and simple to understand. Don’t overcomplicate with composite lighting or weird angles on your yoga instructor.
You can also use the image of your yoga teacher and classes to showcase their credibility and expertise. Include brief bio and taglines to introduce their unique teaching styles to the audience. Make sure to use colors that stand out and keep it clean.
Images ads are great for customer testimonials. Showcase the best reviews and success stories of your yoga studio to gain the trust of new students.
If possible, use images of happy customers practicing in your yoga studio with their testimonials.
Instagram houses influencers from every niche and industry. While influencer marketing isn’t directly payable through the social media platform, it certainly is a type of ad that you can exploit to your benefit.
Choosing the right influencer should be the priority when considering influencer marketing. Make sure your chosen influencer aligns with the vision, mission, and message of your yoga studio.
They should have a solid following and engagement with the audience and be passionate about the yoga community and wellness.
Depending on the contract, encourage your influencer to showcase your brand and studio through their content. It’ll increase your brand awareness and help you reach a wider audience.
Moreover, make sure to provide your influencer with resources highlighting the benefits of your services and call to action (CTA).
Insta Stories are temporary flash images and videos that last only for 24 hours to reach your intended audience. There are a few ways you can use Insta Stories to generate your ads.
Stories allow images, videos, and multiple interactive elements to share with your followers. Consider using video content like short yoga clips or yoga instructor Q&As to feature on your Insta Stories.
If they’re getting enough engagement, consider promoting them as ads to reach a wider audience.
You may also share offers, promotions, and tips to your Instagram Stories with clear CTAs to appeal to new yoga communities to turn into paying customers. Visuals are important to grab viewers’ attention with Stories.
Two weirdly specific tips about Instagram Stories are:
Carousel ads are a series of images organized in a slidable collection promoted to reach the intended audience. The best carousel ad use case is highlighting different yoga classes.
For example, you can designate one slide for each service you offer. This could include Vinyasa, Power, Restorative, or Hot Yoga classes. Moreover, you can also include pricing for each service through different visuals.
On a different note, rather than promoting individual image ads, you can create a collection of carousels with yoga teachers and their abilities to make the most out of the budgets. Customer testimonials can also be showcased with carousel ads to fit the most in one campaign.
The best aspect of carousel ads is storytelling. Despite being individual graphics, carousels can tell a compelling story to the audience without making them leave the screen.
Keep it concise and use a clear CTA with the storytelling aspects to make carousels more effective for your yoga studio.
Boost your shoppable posts to make users purchase your studio subscription or products directly from their Instagram feed. To create shoppable ads, you must have a business profile and create a product catalog before promoting your posts.
Once you’re done adding the products, choose “Tag Products” while uploading the post. Once your account is approved, you can start promoting your shoppable posts to users.
As Instagram doesn’t let you add links to posts, shoppable posts are quite convenient to easily gain new customers and leads.
You can either boost your post directly or use the Meta Ads manager to create your Reels ad.
Follow the basic dimensions required for Reels ads and create either image-based, video-based, or carousel-based ads to show on Reels.
You can also include additional text and captions to offer more context. However, try to keep the ads clean and short.
Your focus should be on grabbing attention quickly and telling a story without sacrificing the strong CTA.
With the types of ads already mentioned, let’s discuss the process to create and promote such ads on Instagram.
The basic requirements to run Instagram ads are:
Now, there are two ways you can start advertising your yoga business on Instagram.
The steps to start generating ads through Meta Business Suite (Previously known as Facebook Ads Manager) are as follows:
Designed to be simple and easy to use, Instagram Boost Ads are created to quickly promote, say, a yoga instructor video to a wider audience.
It doesn’t involve the hassle of managing the Ads Account but is limited by the lack of features. The steps to promoting your content through Instagram Boost Ads are:
We’ve gathered a few Instagram Ads tips and strategies that can work for your yoga studio.
The best ads say the least. Don’t overcomplicate your Instagram Ads with complex visuals and incomprehensible texts. Follow the best practices of copywriting to create visually appealing and interesting ads.
Hashtags are like keywords of social media marketing. Depending on your establishment on Instagram, choose hashtags that are not too competitive. Otherwise, your post may get lost in the sea of profiles with millions of followers.
Make sure that you’re targeting the right demographics with your ads.
For example, if your studio offers Hatha and Vinyasa Yoga, but your ad targets individuals with an interest in Bikram Yoga, it’s not going to be effective.
Also, choose the location, language, and age carefully.
We can’t stress this enough. As visual-intensive as Instagram is, you must not compromise on equipment and production when creating visuals for your ads.
Many yoga teachers neglect the visual aspects, riding on the confidence of their services. That doesn’t work too well on Instagram.
Strong call to actions are the basis of any successful ad campaign. Weak or absent CTAs often fail to guide the viewer to the necessary action and, in turn, fail to generate the intended engagement with the ads.
Split testing or A/B testing refers to changing a single aspect of the ad each time and analyzing the changes in the output. For obvious reasons, don’t change multiple elements at the same time.
For example, you may change your button styles, text fonts, CTA, target, or even the margins to see if anything changes.
Analyze and adjust your yoga ads
Instagram offers extensive insights and metrics on posts and ads. Analyze click-through-rate (CTR), impressions, video watch duration, and other metrics to adjust your future campaigns.
For example, if the video watch duration is optimal, but CTR isn't adequate, it could be an issue with the CTA. On the other hand, if the CTR is sufficient, but there are no conversions, it could be a landing page issue.
You must set up a Pixel on your website. It’s a small piece of code that you can easily implement. The Pixel allows Instagram to track user behavior and helps you target them with the next campaigns.
Actions on the websites are tracked and used for better retargeting campaigns. Set up customer audiences to get started with retargeting Instagram Ads.
Don’t promise your audience something you can’t fulfill. As a yoga teacher thriving on spiritual enlightenment, consider staying true to your capabilities and commitments.
If you’re hosting a giveaway, go above and beyond to ship the products. If you’re generating leads through free online trial classes, don’t ditch interested individuals on the day of the event.
From the archives of Ad Library, we’ve pulled out a few yoga studio ads that should inspire you to create your own.
Known for its seasonal and comfortable yoga outfits and other equipment, Alo Yoga has 3.2M Instagram followers.
Their ads often revolve around yoga models and location-based retail stores. Here is a sneak peek of their latest ad.
Offering yoga classes to all levels of students at an affordable cost, YogaWorks has 103.1K Instagram followers.
Their recent ads are listed below. Check out their copywriting style oozing confidence and revolving around a strong CTA.
Equipped with bullet points and backed by 204K Instagram page followers, CorePower Yoga is one of the most prominent yoga studios on social media marketing platforms.
Notice how they use visuals of their clients in the ads to offer a free trial week to new prospects.
A relatively new studio with great potential, Asheville Yoga Center has 9.8K Instagram and 22.9K Facebook page followers to back their claims.
As their focus is on stress relief for seniors, their ads complement their brand image pretty well. See how the CTA is equipped with a lucrative 5-class discount offer.
We’ve given you an overview of Instagram ads for yoga studios. We’ve covered the types of ads that can work for your business and the process to create such ads.
A few tips and examples are also mentioned in the article. Implement these ad elements in your next Instagram campaign to see your engagements skyrocket.