Social media - everyone is on it, but not many know how to use it well for their businesses. How important is it to be present on social media? How much time should you devote to it? Is it even worth using at all? Yvonne Radley, Stacey Snedden, Ben Davis, Chris Burgess and Liam Thompson give some specific advice on which platforms to use, how to use them, how much to use them and what to prioritise.